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Activation of TV audiences based on post code segments via digital media, social media or digital out-of-home. TV Boost offers DSPs, SSPs and DMPs data segments based on post codes in order to use these post codes for the targeting ofdigital campaigns, social media campaigns or digital out-of-home campaigns.The data segments are formed based on the advertising pressure of the TV advertising campaign (e.g. advertising pressurecompared to competitors) within the postcode.